Helping the marketing department show the way of sustainable growth and development

Social networks, hyper-connection, new customer behaviour, increased competition from new entrants are causing accelerating change. The marketing department is at the forefront of the company’s digital transition. It forecasts the “mega-trends” that will lead the company to reconsider its market position or rethink its value proposition.

But all this is not easy. It can be tempting to look for ready-made recipes to regain control over the company’s destiny. But there are no such recipes. Only when they support a clearly defined strategy can the tools be truly effective. So we aren’t content with just sharing these tools with our clients, we aim to help them define a broader vision and strategy. The tools will follow…

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